Drive more traffic to your website

9 simple low cost ways to drive more traffic to your website

How can your website attract more visitors?

When people think of promoting their business they often assume this means spending large amounts of money on advertising which often generate little or even no return. However there are various effective and low cost marketing activities that every small business owner should be doing.

low cost ways to drive website trafficHere’s 9 simple low cost marketing activities:

1. Add free quality content to your website
Add some free quality content on your website (like this page) and share links to it via your social media pages. If you are not active on social media you are missing out.  So put aside a few hours tomorrow to set up business pages on Facebook, Twitter and Google+.

2. Optimise your web pages
Optimise your web pages so that Google and other search engines can identify your web content clearly and match it against search terms. This involves adding search terms (ask your friends & family what they might type into Google to find your product or service) into headings, content, links & image alt tags. BUT be careful not to ‘keyword stuff’. The content on your website should flow naturally.

3. Register with relevant online and reputable directories
Register your website on relevant online directories. Yell.com is a favourite but within your sector or local area there will be other relevant online directories – which are often free to register your business details. BUT beware of sites that are set up purely to create website links – these can actually damage your Google rating.

4. Create a video
Create a ‘how to’ video and upload it to You Tube. You can do this using the video camera on your phone. When uploading it to You Tube ensure you complete all the description fields so that your video is more likely to appear in You Tube search results and your video is linked to your website.

5. Ask for customer recommendations
Ask your customers to say thanks for your products or services via their social media sites. Sharing a simple customer recommendation on Facebook with a link to your website can generate quality traffic.

6. Write a press release
Got something to shout about? Perhaps you’ve won an award, just had your 1000th customer or you’ve won a big contract that will generate local jobs. Whatever your story, write a simple press release (search on Google for a template) and email it to your local papers. Your local paper journalists will also be on Twitter – tweeting them a link to the press release on your website is often a quicker way to get a response.

7. Give something away for free
Launch a prize draw or giveaway a freebie. Create a page on your website explaining how to enter or how to get the freebie. Then share that page via your social media channels.

8. Encourage people to share your web pages
Add social media icons to pages on your website that people might want to share with their friends – like product pages or hints & tips. You can search on Google for ‘how to add like buttons to a webpage’ or if you are considering upgrading your website then ensure this is part of the brief.

9. Put your web address on all your marketing
Ensure your web address is on ALL your marketing materials not just flyers and business cards. Think about invoices, address labels and even the side or your car!

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If you would like further information on how to improve your web traffic, contact us or call 07976 653329

7 great reasons to use wordpress

7 great reasons to use WordPress

Why do so many people choose WordPress for their website?

Over 60 million people have websites created in WordPress; here’s why:

1. WordPress is very user-friendly. You can easily edit content, photos, menus and links yourself – no need to be a computer expert

2. It is very cost-effective to use WordPress because you’ll be updating it yourself so that you don’t need to pay on-going website management fees

3. Google loves WordPress! So your website is more likely to rank highly (if configured correctly) in Google’s search results

4. WordPress is very flexible and can meet the requirement of most small business

5. WordPress has many add-ons so that the site can grow as your business grows

6. It’s very easy to integrate with Social Media like Facebook, Twitter and Linked in

7. WordPress has built-in Blog functionality which you can turn on or off as you wish

View our clients that chose WordPress for their websites

Contact us for a quote to build a WordPress site for you or call 07976 653329.

How to set up a website

How to set up a website

How to set up a website

Here are the 4 key areas you should focus on if you are thinking of setting up your new website:

1. How to choose a domain name

A domain name will be the address of your website. It will cost you around £10 + VAT per year. Search for a company that sells domain names (like Fast2host) and enter your chosen name to see if it’s available. Buy the .co.uk version but also consider buying .com if your product or service is available overseas. You can point both domains to the same website.

2. How to choose your Web Host

Your website needs to be held on a web server. Companies that provide this service are called Web Hosts. They will provide space on their servers for around £50 + VAT per year for a basic website. There are lots of hosting companies available but it is wise to choose a host that has their support service in the UK. Dealing with complicated jargon and technical issues is hard enough for the newcomer so don’t over complicated things by adding a language barrier into the mix. Fast2host is a great web host whose support service has never let us down.

3. Which package should I use to build my website?

There are lots of web packages available but we recommend WordPress above all others. You can create a website yourself using WordPress. WordPress is free – you simply upload the package to your web host, choose a theme (skin) and then start building it without any need for inputting code. It’s rather like using Word. However, it is time consuming, so you can pay an expert to create the site for you, from around £545 depending on your requirements. The best thing about WordPress is that once created, it is very easy to update yourself so you wont need to pay a web designer ongoing costs every time you want to upload a new image, add a page or change some text. More reasons to use WordPress.

4. How do I get Search Engines to find my site?

Don’t expect customers to visit your site once it is up and running. It is not enough these days to just have a web presence. As 80-90% of UK customers use Google to search on the internet, it’s vital that your site is liked by Google. Thankfully, Google loves WordPress because it’s easy for search engines to read. However, to ensure your site ranks highly on Google’s pages (known as Search Engine Optimisation or SEO) your site needs to optimised for Google. If you search on Google, there’s plenty of information on how to do this yourself or you can pay an expert. The key areas to focus on are using keywords in prominent places, ensuring your images and links are set up correctly, keeping your site updated and full of very useful content. However, the most important element is to encourage other websites to link to yours. This is called Inbound Link building. The more relevant inbound links your site has the more Google will ‘trust’ it and therefore display it in search results. So consider an Inbound Link strategy which includes suppliers, partners, customers, industry bodies, directories etc. Google will also take into account your social media presence.

5. How do I drive traffic to my new website?

As well as inbound link building (see above) an excellent way to drive traffic to your website is to be active on social media sites. As a minimum, set up business pages on Facebook, Twitter, You Tube, Linked In and Google+. The key thing to remember on social media is NOT to directly sell. Your strategy should be to position yourself as an expert in your field so build up trust and therefore followers. Create a blog or section on your website to display top tips, advice, research, interesting images, ‘how to’ videos etc then post links to these pages on your social media sites. This will encourage click-throughs to your site and if your site is set up correctly, visitors will explore it and this should lead to more sales.

If you would like more information on any of the above, please contact us – we’d be happy to help.