SEO (Search Engine Optimisation)
It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. We offer an SEO service to our clients which can be a one-off advisory service or a monthly management service. Click here to view some of our SEO Clients.
Below we’ve explained some SEO techniques but you don’t need to worry about them, if we are also building your website then we’ll ensure your website content is optimised for Google and other search engines. Plus we’ll advise you on simple techniques required to keep Google happy enough to deliver your website in its search results. However you may choose to use our SEO service without our website design service.
Google loves Wordpress
Thankfully, Google loves WordPress – the Content Management System (software) that we use to create beautiful and effective websites.
Simple techniques to meet Search Engine criteria
In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market.
Four simple Search Engine Optimisation techniques:
- use relevant search terms in prominent places like page names, URL’s, headings, image descriptions and links
- keep your site updated and full of very useful content via a weekly blog, portfolio, top tips or advice
- encourage other websites to link to yours – this is called Inbound Link building. The more relevant inbound links your site has the more Google will ‘trust’ it and therefore display it in search results
- be active on social media sites like Facebook, Twitter, Google+ and You Tube
SEO in Welwyn Garden City
Did you know?
We can run a quick diagnostic report on your website to discover where your website currently ranks on Google.
Call 07976 653329 or email firstname.lastname@example.org to find out how your website ranks in search engine results, or for help to improve your SEO.