Website Upgrade & SEO

for Aluminium Stockholder in Bristol

This client stocks and supplies aluminium extrusions to a wide variety of industries. They needed a more modern looking website, that was easy to navigate and one that would perform well in Google search results. Therefore, the brief was to upgrade the website, make it more user-friendly and to ensure it adhered to Google’s algorithm – thus making it much more likely to appear on search result pages.

We chose a WordPress template that reflected their corporate image and customised it based on their existing logo colour-scheme. After some indepth keyword research we recommended a page structure that would be favoured by Google. Then optimised all existing content to ensure each page performed as well as possible in search results.

Furthermore, the client wanted the website downtime kept to a minimum – so we completed the website upgrade from start to finish in less than one month


Custom Profiles Ltd

Aluminium Stockholder & Supplier


Our Task


To upgrade the client’s website ensuring it performed well on Google. We continue to update the website and advise on SEO best practices for this client.



  • Website Upgrade
  • Ongoing Updates
  • SEO

Google Reviews

review rating 5  FP Mortimore did a fantastic job on our new website. We're so pleased with how it all looks, how easy it is to use, and how easy it all was for us! We've already had new business because of our boosted SEO presence. Fully recommended.

thumb Sally Oliver

review rating 5  Frankie refreshed our website and we are extremely pleased with the result and how professional Frankie was. We would highly recommend her in the future.

thumb David Pike

review rating 5  Just had my site updated by this company and I’m really impressed with it! If your looking for a website designer/host to revamp your site look no further than FP Mortimore. I would certainly recommend them, 5 stars from us. Thanks guys!

thumb Paul Burgess

review rating 5  We needed a website set up & Frankie came highly recommended. She fulfilled all our requirements & we are very happy with our new website. Jim Sammon JSP plastering & building

thumb Jim Sammon

review rating 5  Frankie has been great. Always sending emails, text messages and phone calls with updates throughout the works she has been doing for us, to ensure we are happy and with suggestions. Though we already had a website, this needed to be upgraded and improved. Frankie built a completely new site for us with email accounts, and we are really happy with the results. We can strongly recommend her for your site building requirements.


review rating 5  Frankie Has done fantastic job with my website. I look forward to continue working with her in the future.

thumb Andrew Johnson